How to Create a B2B Wholesale Store in WooCommerce

Do you want to create a B2B wholesale store in WooCommerce? If you are looking for the best article, keep reading.

When starting a business, you should always consider creating an online presence. No matter whether you run an offline wholesale store, if you need to succeed in your industry, you should create a B2B wholesale store with WooCommerce.

However, starting a B2B wholesale store takes work. You can’t just install the WooCommerce plugin and make it act as a wholesale store.

If you want a simple method to create a B2B wholesale store, keep reading this article.

Here, we will show you:

  • What are the advantages of a B2B wholesale store
  • How to create one

And so on.

But before going further, let’s see the main advantages of a B2B wholesale store.

What Are the Advantages of a B2B Wholesale Store

The advantages of a B2B wholesale store are numerous and can significantly contribute to the growth and success of a business. Here are some key benefits:

  • Increased Sales Volume and Average Order Value: By selling products in bulk to other businesses, B2B wholesale stores can achieve higher sales volume and average order value than direct-to-consumer (DTC) sales. This can lead to increased revenue and profitability.
  • Access to New Markets: A B2B wholesale store can access new markets and customers by partnering with businesses in different industries or regions.
  • Scalability: As a business grows, a B2B wholesale store can quickly scale its operations to meet increasing demand by expanding its product offerings and partnerships.
  • Improved Supply Chain Management: Wholesale stores can benefit from more effective supply chain management, as they can work closely with manufacturers and distributors to ensure a steady supply of products.
  • Enhanced Brand Visibility: A B2B wholesale store can increase its brand visibility and reach a wider audience by selling products to other businesses. This can lead to more business opportunities and partnerships.

Now you know what are the advantages of a B2B wholesale store. The following section will show you how to create a B2B wholesale store in WooCommerce.

How to Create a B2B Wholesale Store in WooCommerce

By default, you can’t create a B2B wholesale store. You need to use a third-party plugin like B2BKing. B2BKing is a popular freemium WordPress plugin for creating B2B, B2C, or hybrid stores.

The free plugin can be downloaded from the WordPress plugin repository. If you need more cutting-edge features, you should use the premium version, which can be found on the company’s official website.

The first thing you need to do is install and activate B2BKing on your website. For this tutorial, we will use the lite version of the plugin. So, go to Plugins > Add New, search for B2BKing, and install the plugin. Once you have completed the installation, activate it.

If you need to activate the plugin manually, upload the plugin’s files to the store and do the activation.

Once you have completed the activation, you can see the plugin’s settings on the left-hand side.

b2bking settings

As you can see, the plugin comes with many configuration options.

  • Dashboard
  • Settings
  • Groups
  • Customers
  • Reports
  • Rules
  • Registration roles
  • Order form
  • Tiered pricing
  • Custom fields

And so on.

If you go to your page’s main settings, you may see the option to make your WooCommerce store B2B/B2C or hybrid.

main settings

For this tutorial, we will use the B2B option. Next, you can choose how you need to handle the registration.

user registration

The main three options available are:

  • Enable dropdown fields
  • Manual approval for all
  • Custom registration at checkout

If you need to check your business’s status, you can go to the dashboard. You will see the total sales, revenue, and so on there.

total sales

If you need to organize your users in a group, you can use this function:


The group will be helpful when you need to set up a custom payment method and dynamic rules. From the customers section, you can see all the users of your B2B business.

b2b customers

There, you could see more information like

  • Name of the customer
  • Company name
  • Customer group
  • Account type
  • Approval
  • Total amount spent

And so on. The next thing you can track is the detailed sales reports.

sales report

You can filter the reports based on the customer group or from the specific date range. The page will also show you more details, such as:

  • Gross sales
  • Net sales
  • Orders placed
  • Items purchased
  • Average order value
  • Refund amount
  • Coupons used
  • Shipping charges

The following section we have for you is about creating custom rules.

create dynamic rules

With the help of rules, you can take the wholesale store to the next level.

rule options - B2B wholesale store

Multiple rule configurations are available; you can pick one according to your preferences. The next option is to add custom registration roles.

registration role

There will be three roles by default. However, you can add more roles with specific permissions if necessary.

create registration role - B2B wholesale store

Once you have completed the B2BKing plugin configuration, save the settings. We are done with the plugin. Next, let’s add the wholesale prices to our products.

To do this, you need to open the product editor. There, you can scroll down to see the areas where you can add the B2B pricing.

b2b pricing - B2B wholesale store

Once you have added the wholesale prices, you can update the product. From now on, when your B2B users visit the product, the updated price will be displayed.

If you need to mark a user as B2B, go to their profile and search for the user settings option.

user settings

From there, you can add the specific user to any other group you have. All the B2B users will see the custom pricing you entered on the website.

That’s it!

This is how you can create a B2B wholesale store in WooCommerce.


B2B wholesale stores offer numerous advantages that can significantly enhance the growth and success of a business.

By selling products in bulk to other businesses, companies can enjoy increased sales volume and average order value, streamlined operations, improved supply chain management, and enhanced brand visibility.

Additionally, B2B wholesale stores often benefit from higher profit margins, reduced marketing costs, and long-term business relationships.

As this article shows, creating a B2B is relatively easy. You can easily create a wholesale store with the right WordPress plugin, like B2BKing.

Would you create a B2B wholesale store in WooCommerce?

Let us know in the comments!





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